Online business is a hot topic when it comes to entrepreneurship. Who wouldn’t want to start their biz at home and online? If you look around, you see plenty of articles showing you how to succeed. I mean it’s simple, right? All that is needed is a blog, the newest social media tool with followers, and Bam! People give you money. Downright magical isn’t it?
Don’t get me wrong; I believe you can create a successful home-based online business. In fact, I have recently doubled down on making my own home-based business a success. While doing so, I have seen many of my peers making some big time mistakes. I don’t want to be a Debbie Downer, but I think it’s time to bring these fundamental errors to light. Who knows, maybe it will help the next group of home-based business entrepreneurs.
1. Not authentic or lying.
That may be a little harsh, but I see it time and time again.
People lie about the size of their business. The biggest example is when solo home-based entrepreneurs use “we” when “I” would do.
I know, I know. I’m sure you can somehow justify using we. But, if your biz is just you, then be truthful with that fact. There is no reason for you to try to appear to have a larger organization when it’s just you hustling to provide value to your customers. I would say you should flaunt it’s just you and accentuate why that fact makes it better for your clients.
Building your business on this simple untruth can lead you down a path of stretching the truth that will have people questioning other things about you and your business.
2. Relying on only Social Media Followers
Social Media followers do not automatically translate to money and sales. They just don’t. Having social media followers can help with brand awareness, keep some updated on your goings-on, and even lead to some completing a call to action. They do not just hand you money because they like you.
Look at social media follows as people who are interested in your company, but know that you have to give them an excellent product or service to buy.
3. Promises Broken.
“Take my course and you will make six figures a month!”
Making an outlandish promise has to be one of the biggest reasons home-based online businesses get a bad reputation. Most people are already skeptical of home-based online businesses. These kinds of proclamations just give them ample reason to continue to be skeptical.
Creating these promises to sell your product or service and not delivering is tied in with having no authenticity. Don’t say anything just to sell you wares. Create value and honestly promote that value. You may make fewer sales at first, but as your reputation positively grows and as long as you offer value the sales and money will follow.
4. Business treated as an expensive hobby.
I like playing video games. I wish I could play them more often, but when given a chance, I pop a squat in front of the television in the living room and give it a go. I keep most of the video game stuff in the entertainment center, but you can find a wireless controller here and there throughout the room.
That’s how some people run their home-based online businesses. People only work when they have time without a set work schedule. They have pieces of their office equipment strewn throughout the house.
That’s not a business; that’s a hobby.
If you want to be successful, then you must have some space for your business that is for conducting business. Not only should you have space set aside for business, but you should have time set aside as well. Make it clear to friends and family that you do have hours of operation and are not available on a whim simply because you are home. This will make it easier for you to stay productive and create value for your customers!
Don’t let this list dissuade you from moving forward on your entrepreneurial journey. I want you to take this information and use it to ensure you are creating a substantial value with your products and services. If you do, you will be building a solid foundation for your future success.