I have been looking at PaulGalbreath.com, and I have come to the realization that I haven’t done a good enough job explaining just what this site is about and how I can help you! It seems I thought that everyone should read my mind and instantly know what I am trying to accomplish.
I know better than that!
When creating a blog, you have to look at your blog objectively and decide if you’re hitting the mark when it comes to what you want to deliver to your audience. Your site needs to have a clear value proposition and shout that value to your audience. Your audience should know within seconds what the site is all about.
With PaulGalbreath.com when I take a step back and look at the site I realize my value proposition is not front and center. Heck, I haven’t even explained what the phrase value proposition means and I have used it three times already in this article!
Let me start there.
Your value proposition is a clear statement that shows how your products and services can help solve your customer’s problems.
I have been trying out different value propositions on social media and various others sites where my articles have posted, and I have decided on:
I am a digital lifestyle coach. I share my experiences with personal development, entrepreneurship, and creating a digital lifestyle to help professionals build and improve their online platforms. My goal is to help you share what matters most while living the life you wish to live.
With that said, it is clear that I have not come close to explaining why you should be here, much less showing the value I believe I offer. I have made you dig around for content instead of displaying content in an easy to find manner by the categories I list in my value prop. I have talked about certain tips and tools I use, yet barely explain why I use them and hardly ever explain what these tools can do for you.
To better align PaulGalbreath.com to its value proposition, you will begin to see changes. Some changes will be small, behind the scenes, and hardly noticeable. Others will change the way you view the site and make certain things clearer.
Of course, as I make changes, I will write about what thoughts went behind making those changes. I will also discuss how these changes seem to be (or not be) working. I will cover how these changes can help you succeed in reaching your goals with your platform.
Until then if there is something you would like to see, or think I am missing on the site just let me know in the comments below!